GSM Explained: Choosing Card and Paper Weight for Printing
Quick answer: What GSM means, how 250, 350 and 600 gsm differ, and how to pick the right weight for visiting cards, tags and brochures. Based in Karachi, Pakistan - delivered worldwide.
GSM stands for grams per square metre. It is the standard way to describe how heavy and thick a sheet of paper or card is - and it decides how your printed piece feels in the hand.
What GSM actually measures
A sheet of paper that measures one metre by one metre and weighs 100 grams is 100 gsm. Higher numbers mean heavier, thicker and stiffer stock. Ordinary office paper is light; business cards and tags use much heavier card.
GSM measures weight, not thickness directly, but for the same type of paper the two go together.
250, 350 and 600 gsm visiting cards
250 gsm is a lighter card. It is economical and flexible, suited to cards that are handed out in large numbers.
350 gsm is a common, sturdy choice that feels solid without being bulky.
600 gsm is very thick and rigid. It feels premium and makes a strong first impression, and it pairs well with matt or UV finishes.
Choosing the right weight
Think about where the piece will be used. Cards carried in a wallet need to stay crisp; hang tags need to hold a hole and string; brochures usually use lighter paper that folds easily.
If you are unsure, tell us the product and how it will be used, and we will suggest a weight.
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